Privacy Policy — 888 Casino UK

What Data We Collect

We collect personal data in the following categories:

• Identity data — full name, date of birth, username
• Contact data — email address, phone number, postal address
• Financial data — payment method details, transaction history
• Technical data — IP address, browser type, device identifiers
• Usage data — pages visited, session duration, click behaviour
• Verification data — copies of ID documents submitted for KYC checks
• Communications data — records of messages sent to our support team

How We Use Your Data

We use your personal data for the following purposes:

1. To create and manage your account
2. To process deposits and withdrawals securely
3. To verify your identity and age as required by law
4. To detect and prevent fraud, money laundering, and problem gambling
5. To comply with UKGC licensing obligations and legal requirements
6. To send you service communications (e.g. transaction confirmations)
7. To send marketing communications, where you have consented
8. To improve our website and personalise your experience

Legal Basis for Processing

We only process your data where we have a lawful basis to do so:

Cookies

We use cookies and similar tracking technologies to operate our website, remember your preferences, and analyse usage. Cookies fall into the following categories:

• Essential cookies — required for the site to function
• Analytics cookies — help us understand how visitors use the site
• Preference cookies — remember your language and settings
• Marketing cookies — used to deliver relevant advertising (with consent)

You can manage your cookie preferences at any time via the cookie settings panel on our site or through your browser settings. Rejecting non-essential cookies will not affect your ability to use core site features.

Data Retention

We retain personal data only for as long as necessary for the purposes it was collected, or as required by law. In line with UKGC and HMRC requirements, account records and transaction data are typically retained for a minimum of five years following account closure. Identity verification documents are held for the same period. Marketing preferences are reviewed annually. When data is no longer needed, it is securely deleted or anonymised.

Sharing Your Data

We do not sell your personal data. We may share data with trusted third parties only where necessary:

• Payment processors — to complete financial transactions
• Identity verification providers — to conduct KYC and AML checks
• Regulatory authorities — UKGC, HMRC, and law enforcement where legally required
• IT and hosting providers — who support our platform infrastructure
• Analytics providers — under strict data processing agreements

All third-party providers are required to handle your data securely and in accordance with UK data protection law.

Your Data Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access — request a copy of the data we hold about you
• Right to rectification — ask us to correct inaccurate data
• Right to erasure — request deletion of your data in certain circumstances
• Right to restrict processing — limit how we use your data
• Right to data portability — receive your data in a structured format
• Right to object — object to processing based on legitimate interests
• Right to withdraw consent — at any time, for consent-based processing

To exercise any of these rights, contact us using the details below. We will respond within one calendar month.

Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include SSL encryption, secure access controls, regular security audits, and staff training. No method of data transmission over the internet is entirely risk-free; however, we take all reasonable steps to protect your information. In the event of a data breach that poses a risk to your rights, we will notify the ICO within 72 hours and inform affected users without undue delay.

Contact & Complaints

If you have questions about this policy or wish to exercise your data rights, please contact us:

• Email — [email protected]
• Postal — Data Protection Officer, 888-uk.co.uk, UK

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.